Simmons Bank has signed a five-year presenting sponsorship agreement with the Arkansas State Golf Association (ASGA). As part of the partnership, a new amateur event, the Simmons Bank Cup, has been established. The inaugural, Ryder Cup-style tournament was held at the TPC Southwind golf course in Memphis, Tennessee on April 11–13, 2021. The annual tournament matched amateur champions from the ASGA and the Tennessee Golf Association (TGA). After many hard-fought matches, team TGA defeated team ASGA 19 - 9.